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Tucker Carlson’s Reach
Tucker Carlson, a prominent figure in the media landscape, has demonstrated a significant reach across various platforms. His show, “Tucker Carlson Tonight,” was the highest-rated show in cable news for the week ending February 12, 2023, drawing an audience of 3.473 million viewers. However, his influence extends beyond traditional cable networks.
Carlson has made a notable impact on social media, particularly on Twitter. After being let go from Fox News, he launched a new show on Twitter, which quickly gained traction. His first Twitter post was viewed by more than 90 million people worldwide within a day, a figure that far surpasses his cable viewership. This demonstrates the power of social media platforms in reaching a global audience and the potential they hold for figures like Carlson to disseminate their views.
Fox Threatens to Allegedly Sue Tucker for Posting on Twitter
After his departure from Fox News, Carlson faced potential legal challenges from his former employer. The network was reportedly unhappy with his decision to continue broadcasting his views on Twitter. In a video posted on YouTube, it was discussed that Fox News had allegedly threatened to sue Carlson for his activities on Twitter. However, the specifics of these legal threats and their implications remain unclear.
Corporate Media’s Death
The rise of social media platforms as a source of news and commentary has posed significant challenges to traditional corporate media. Carlson’s success on Twitter is a testament to this shift. His ability to amass a large audience on the platform in a short period highlights the changing dynamics of media consumption. It suggests that audiences are increasingly turning to social media for news and commentary, potentially signalling a decline in the influence of traditional corporate media.
As Twitch, Youtube and other platforms continue to support long-form video formats, Twitter has taken to the stage in order to promote media titans like Carlson to the platform to communicate to their massive audiences. With the reach that the latest video has amassed and the recent “What is a Woman” controversial documentary amassing 180 MIllion views in just a week, media is changing from regular TV to being completely on these social platforms.
New Media Take Over (Changes Being Made by Elon Musk at Twitter)
Elon Musk’s recent involvement with Twitter has signaled potential changes for the platform. In April 2023, Musk declared his intention to transform Twitter into an all-inclusive app that people can use for new methods of communication to audiences including video and other forms of media being heavily supported. This move could further enhance the platform’s role as a source of news and commentary, potentially bolstering the influence of figures like Carlson who have already established a significant presence on the platform.
